A fresh look after 44 years and ready to market your homes on our digital platforms. The RE/MAX brand continues to grow and a brand refresh evolved alongside current real estate trends. For the fourth straight year, the largest group of homebuyers are millennials, who compose 34 percent of buyers.
“Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups … real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.”
Marketing Your Home
In the coming months, consumers will begin to see the new logo on yard signs, office fronts and advertising. In addition, the network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on September 20. The crisp, contemporary twist on the iconic brand will also be seen on remax.com and in RE/MAX television ads starting this fall.
* Original content in part: remax.ca